Ultimate Guide to Company Culture I Expertrons........

Company Culture: Definition, Benefits and Strategies

Expertrons > Blog > Videobots > Company Culture: Definition, Benefits and Strategies

Company Culture, Workplace Culture, Organizational Cultures, Company Relationships, Employee Relationswork Culture, Organizational Culture and Leadership, Employer Employee Relationship

Company Culture: Definition, Benefits and Strategies

In the context of companies, culture is a word thrown around on entrepreneurship blogs and business management articles. If your employer is a young company/modern startup, it might even be talked about openly in the office.

What is company culture, though?

Company culture is a term that broadly refers to the personality of a company. It defines the environment in which employees work. It includes facets like the company’s mission, its goals, values, ethics, and the expectations it has from its employees.

The Harvard Business Review tells us that culture guides employees’ discretionary behaviour, there is no handbook for a particular situation. When unprecedented circumstances arise, like a new type of service request.

Employees are consciously and subconsciously influenced by the work culture of the company while handling them.

It tells employees whether and how to take new ideas to the boss. Especially, if the problems are to be hidden or surfaced. When the CEO is absent in the room, which is most of the time, culture tells employees, what to do.

Strategies, tactics and qualities may differ from company to company. The general aim is to make the working environment more productive and conducive to happiness.

Why is work culture important?

Employees are also more likely to enjoy their time in the workplace when they fit in with the company culture. They develop stronger relationships with coworkers. This can also benefit employers. It’s truly said workplace happiness is directly tied to employee longevity and loyalty.

While many businesses have a relatively traditional and formal management style, some have a team-based culture. In this employees participate on all levels. Newer companies are on the rise where the workplace is casual; rules and regulations are few. 

There may not be opportunities to advance with a traditional management style. The responsibilities are clearly defined so going through promotion, transfer or some formal process is definitely time-consuming. At a casual workplace, employees can often take on new projects or roles besides their fixed ones. 

What difference does work culture make?

Howard H. Stevenson, described by Forbes magazine as Harvard Business School’s “lion of entrepreneurship”, believes that maintaining an effective culture is so important that it trumps even strategy.

From an employer’s perspective, an organizational culture that is progressive and allows freedom has greater chances of attracting talented people. A rigid and regressive structure, on the other hand, attracts mediocre employees leading to mediocre performance and greater turnover.

Companies all over the world have evolved several strategies to build and maintain a good, strong and open company culture. Hiring processes which were formerly influenced by Expertise and experience related criteria are now more rigid. They include criteria that relate to the company culture.

This is due to the fact that they believe employees represent their companies even outside of work. They influence perceptions about the company and its public image.

Companies prefer those employees who share similar values. Rather than those who are simply qualified and can perform well.

Company culture also decides how much of an impact the employees of a company have on its direction and outlook. Generally, companies tend to limit the discretionary freedom of their employees as they get bigger.

Key decisions involve to lesser degrees the employees and more the upper management. Employees simply start following instructions, taking orders and performing tasks.

Employees can identify deliberate attempts by a company to facilitate a working company culture when they come up with events, programs, workshops, team lunches etc.

A company attempting to immerse its employees in a collective goal and motivate them towards a larger purpose is a classic sign of a belief in strong workplace culture. 

In other words, trust in the employees and encouraging employee ownership are the pillars of good company culture. 

HRM and Work Culture:

The Society for HRM states that the key to a successful organization is to have a culture based on a strongly held and widely shared set of beliefs. Strategy and proper structure may support it.

When an organization has a strong culture, three things happen: Employees know how top management wants them to respond, employees believe that the expected response is the proper one, and employees know that they will be rewarded for demonstrating the organization’s values.

It also stresses the importance of having a strong organizational culture. An HR can foster this to ensure high performance, continuity and success. According to society, effective culture is a common denominator among the most successful companies.

Ineffective culture can also bring down a company and its leadership. This leads to employee disengagement, poor customer relations and lower profits, it adds.

It clearly defines the role of HR in this context. Being a role model for a company’s beliefs, HR must reinforce organizational values. Ethics should be defined, understood, and practiced.

Enable feedback channels, provide continuous training, sustain reward and recognition systems, encourage empowerment and teams, recognize and solve individual and organizational problems.

Providing a sort of glossary in relation to company culture, it gives terms like aggressive, customer-focused, innovative, fun, ethical, research-driven, technology-driven, process-oriented, hierarchical, family-friendly and risk-taking. 


A company’s values largely determine its ensuing culture and with a team of outcome-oriented people. Things that it emphasizes and rewards, attention to detail, stability, innovation, and so on form some of these values.

These values can manifest in several ways – big and small – that can tilt the organization’s culture and even lead to subcultures within.

Thus, considerations of company culture are paramount for both an employer and employee; care must be taken from both sides to ensure there is a fit before and during employment.

*T&C Apply
We found an existing user with this
mobile number
Do you want to continue sign in with
this number?
OTP Verification
Enter the OTP sent to
Time Remaining 00:30