Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
Search and identify prospective clients and contribute to generate leads using market research, competitive analysis, industry reports, prospecting tools, etc.
Help drive more qualified leads to the sales team through various channels – cold-emails, SMS marketing, social media, etc.
Track pipeline metrics around conversion, velocity, channels, team productivity, etc. and work on improving them
Submit weekly reports on results from different ad channels like Facebook, Google, LinkedIn