The implications of technology as it progresses and changes every day are not limited to commercial businesses. NGOs and NPOs have to adapt accordingly or risk irrelevance; the business phenomena of the digital age are transforming their process paradigms and reshaping how programs are matched with donor interests and delivered to beneficiaries.
Digital Technology for NGOs
Typically, the application of business theories to the nonprofit world may seem out of place, but the need for innovation is no less critical. Technology holds great promise in helping augment service delivery, developing new interventions, igniting community engagement and gaining meaningful insights. New technological tools and resources are well within reach and their ubiquity makes scalability of projects easy, provided that nonprofits use the opportunity to reimagine the way they work.
Its thorough understanding and application, however, is lacking. The reasons are many – challenging environments that make adaptation an uphill task, restrictive funding models, concerns of cost-effectiveness, and the lack of readily applicable and sustainable models.
With a solid approach, new technologies can transform a nonprofit.
Starting from a website that acts as a virtual office and establishes an online presence, technology can help an organization reach it’s targeted demographic, streamline donations through payment gateways, transcend geographical limitations for canvassing, showcase social work and felicitations to display integrity and trustworthiness and promote campaigns through online marketing.
Some specific applications
Video conferencing technology can help deliver special training and lessons to the disabled and reduce the challenge of physical distance between teachers and students. With an increase in efficiency, such communication methods also reduce cost facts. Companies like CISCO lead from the front in this area; they already provide video conferencing services to several organizations worldwide.
Platforms mixing mobile and web applications can also increase coordination between NGOs and journalists, affected-communities, governments and even with UN agencies. Information sharing can be streamlined and thus be made easier. The NGO can improve relationships with donors and funders by increasing transparency and feedback loops.
Videobots, the newest of the innovations in business communication, can provide a one-stop solution to online communication services, marketing, donor relationship management and knowledge dissemination. Like the popular chatbot, a videobot is essentially a recorded video that can be made by an organization, where a person can provide all of the information in a particular context, that can then be made as an intuitive and interactive platform for the dissemination of questions in real-time. Users can ask questions and be answered accordingly; it is almost indistinguishable from a video call, but is automated from the organization’s end. Startups like Expertrons are quickly becoming popular for providing AI-powered videobot technology for communications, making waves in edtech as well.
Some NGOs and nonprofits have also dipped their feet in cryptocurrency, gaming, and smart speaker giving to enhance the scope of their donation processes.
Other innovations are also helping to ease the internal processes by offering tools for data collection, management and resource availability. Resulting in better time management, they aid in increasing productivity and overall satisfaction in terms of delivery and accomplishment.
The Global NGO Technology Report
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of and disseminate how NGOs worldwide use technology. The report “examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software.”
According to the organization’s latest report, “internet infrastructure will continue to improve worldwide, empowering NGOs to use the internet to inspire philanthropy and create social change.”
In 2019, the report noted the following findings as the key aspects of technological influence in Asian NGO operations:
- 67% of NGOs in Asia send email updates to supporters and donors
- 56% also regularly send email fundraising appeals
- Compared to the global average, NGOs in Asia are leading in the use of new fundraising technology
- 95% agree that social media is effective, yet all use social media at rates lower than the global average
- 72% use Facebook, 32% Twitter, 28% Instagram, 26% YouTube, and 25% LinkedIn.
- 56% increased their spending on technology in 2019, the highest rate worldwide.
Thus, NGOs are embracing and investing in the digital revolution rapidly spreading throughout the Asian continent.
Thus, it will not be inaccurate to say that the NGOs and nonprofits of the world will start to look very different in the coming years. While change might be a constant, it is the nature of the change that will weed out those that cannot adapt regardless of the importance of their social contribution.
Edtech companies like Expertrons has been pushing such IT innovations to next levels, helping small and big orgnisations ease communications. Its AI assisted videobot technology helps job aspirants connect with top industry professionals and career guidance experts to land their dream jobs.
If you’re too looking forward to seamless communication for your business, then Expertrons has got you covered. Get in touch with them today.